the pitch: contestants will pitch a food product
the prize: win national launch in major grocery chain
produced by: The Weinstein Company (Project Runway) and Studio Lambert (Undercover Boss)
according to Lifetime: “Supermarket Superstars will feature contestants pitching their creations to three mentors. As the mentors critique each idea from their own professional point-of-view, each contestant must then further develop and refine every aspect of their product before presenting the final concept to a top supermarket buyer. The winner of each episode will be rewarded with an investment in their product and a chance to return in the season finale, where one individual’s dream will be realized when their product receives a nationwide launch and is introduced to millions of customers in a major grocery chain’s stores throughout the country.“
blah blah blah.
Keibler has appeared in a number of projects, including Men at Work, Chuck, Psych, How I Met Your Mother, What About Brian and appeared as a contestant on ABC’s hit show Dancing with the Stars.